Leadership
Meet our leadership team.
Jeff Cohen
CEO
Fruit of the Loom, Inc.
Jeff Cohen was named CEO of Fruit of the Loom, Inc. in March 2024. In this role, he has overall responsibility for the Company’s global operations, financial performance, and strategic vision.
Over his career, Jeff has held several successful CEO and GM positions in the business services, distribution, and multi-channel retail industries. He built an accomplished corporate career as a GM, operator and marketer at world-class companies including Home Depot, GE and American Express. Jeff is currently CEO of two other Berkshire-Hathaway companies: Larson-Juhl since 2018 and Star Furniture since 2022.
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SVP, Chief Information Officer
Fruit of the Loom, Inc.Bobby Berry was named Senior Vice President, Chief Information Officer for Fruit of the Loom, Inc., in August 2021. His primary responsibilities include the overall leadership, planning and management of the Company’s information technology strategy, development, and implementation to support business growth objectives. Bobby joined Fruit of the Loom, Inc. in 2004 and had various roles including SVP Business Solutions with responsibility for I.T. infrastructure, cyber security and digital initiatives.
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EVP, General Counsel, Secretary & Chief Administration Officer
Fruit of the Loom, Inc.Chris Champion is the Executive Vice President, General Counsel, Secretary & Chief Administration Officer for Fruit of the Loom, Inc. Chris began his career with Russell Corporation in 1994 and served as Deputy General Counsel and Director of Government Relations for Russell until 2005. From 2005-2006, Chris served as Vice President and General Counsel for publicly traded Aarons, Inc. Following Fruit of the Loom’s acquisition of Russell in 2006, Chris returned as SVP, General Counsel. In 2013, Chris was named EVP, Chief Legal and Compliance Officer for Fruit of the Loom, Inc., with overall responsibility for global legal affairs, internal audit, corporate social responsibility, and customs compliance.
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SVP, Apparel
Fruit of the Loom, Inc.Tony Iannuzzi is Senior Vice President of Apparel at Fruit of the Loom, Inc. over the Fruit of the Loom, Vanity Fair, Russell Athletic and JERZEES brands. In this role, he leads all commercial functions in North America, including sales, marketing, brand communications, merchandising and design.
Tony began his career with Russell Corporation in 1989 as an Account Executive, joining Fruit of the Loom, Inc. in 2006 with the acquisition of Russell. He has held various leadership positions in sales and marketing at both Russell Corporation and Fruit of the Loom, Inc.
Prior to joining Russell, Tony was the Director of Tennis and Head Tennis coach at The University of Alabama at Birmingham (UAB) where he also earned an MBA.
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SVP, Global Splading
Fruit of the Loom, Inc.Matt Murphy is Senior Vice President of Global Spalding for Fruit of the Loom, Inc. Matt began his career with Russell Corporation in 1993 as part of the Jerzees Mass Retail Division. He has 30 years of experience in the apparel and sporting goods industries holding various Sales and Marketing positions with Jerzees, Russell Athletic, and Spalding.
His current responsibilities include General Management of the global sporting goods business segment which includes Spalding, Dudley, AAI, and Sherrin.
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EVP & Chief Financial Officer
Fruit of the Loom, Inc.Rocky Price is Executive Vice President & Chief Financial Officer of Fruit of the Loom, Inc., which includes the Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding businesses. He has responsibility for all financial aspects of the Company’s operations, as well as cotton purchasing.
Rocky joined Fruit of the Loom, Inc., in 2006 as Senior Vice President of Finance during the acquisition of the Russell Corporation. He has more than 27 years of experience in the apparel industry in various financial roles. Prior to joining Fruit of the Loom, Inc., Rocky spent six years with Russell Corporation and 14 years with the Sara Lee Corporation in various roles within the company’s Hanes intimate apparel and outerwear businesses. Rocky started his career as an officer in the United States Marine Corps in 1979.
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SVP, Forecasting, Operations Planning, Replenishment, Procurement, Distribution and Customer Service
Fruit of the Loom, Inc.Tonda R. Spencer is the Senior Vice President Customer Service Operations for Fruit of the Loom, Vanity Fair, Russell Athletic and Spalding businesses. Tonda joined the Company in 1987. She has held various roles and responsibilities during her career. Tonda has over 33 years of experience in the apparel business with Fruit of the Loom, Inc. Her current responsibilities include Forecasting, Operations Planning, Procurement, Customer Service, Customer Replenishment, Transportation and Distribution.
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SVP, Manufacturing & Sourcing Operations
Fruit of the Loom, Inc.Jeff Thurman is Sr. Vice President of Manufacturing & Sourcing Operations. He joined the Company in 1990 and held various leadership positions throughout his career. Jeff leads a diverse team including Product and Process Engineering, Sourcing, Quality, and Manufacturing Operations globally.
Jeff is also an executive sponsor of the Company’s sustainability initiative, Fruitful Futures, along with Fruit of the Loom’s Green Teams which engages our global employees in the Company’s sustainability commitment.